Is There Room For More Color?

One of my favorite paint lines to specify is Benjamin Moore.  It is a company I have grown to know at the higher levels of its management and believe in their values.  I have other favorites but always seem to go back to Benjamin Moore for the color selection.   Recently, they says its new 240-strong Color Stories collection not only increases options but also introduces a whole new concept in paint science by doubling the number of pigments in each formula to create full spectrum hues.  And the more depth a paint finish has the better and truer the color once it goes on a wall.  

Benjamin Moore says it's re-created the can with its new Color Stories paint line. The collection's nine palettes contain 240 hues of what the company calls full-spectrum colors, which are achieved by combining five to seven pigments rather than the usual three and omitting black and gray tints as filler. The company claims the paint is richer and the colors have more depth. Plus, the pigments being blended to create these nuanced hues have no volatile organic compounds (VOCs). Because the company makes its own colorants it can ensure that when pigments are mixed into its low-VOC paint brand, Aura, the total VOCs remain under 50 grams per liter.

BTW: My two very favorite colors in Ben Moore paints are actually colors I have used as backgrounds very successfully for over 15 years.  They are Oklahoma Wheat  and Kansas Grain.  Why do I consider them neutrals?  Well even though they are light warm yellow tones, these two sister colors just seem to work with anything and everything.