Design Isn't Just About Design.

Perhaps the greatest compliment we continue to receive from our clients, besides our attention to detail and our organizational skills, is that we don't have just one style nor one look. After all, it is not our project, it is the client's. We strive to design each project so it reflects the client, their style and taste. And we take the time to ensure that the design work we are creating is both functional while being practical.

Take for example a new client in the Coachella Valley... in a gated community in a single family residence.  The home they bought was nothing more than an upscale track home.  And one thing we learned from them right from the start is that they didn't want anything that was just ordinary.... something that reflected their own personal design sensibilities and styles.  So we talked about their objectives so we would know where to begin and where to take the project as the design evolved.     

I told them..."The key to any successful design project is that we take the time to have an in depth conversation and truly understand how we can be most helpful, learning about your preferences, discovering your expectations, setting a time frame to start and to complete and then mapping out a plan to take our clients there, step by step. Our role is much more than being a designer.  It is about being your educator,... working thru the decisions on the layout and space planning,... then establishing the design specifications of the interior finishes, furnishings, architectural features, cabinetry and fixtures.  We want you to be a savvy consumer because it makes the decisions so much better." 

For me, the best part of the work is being an "interior educator".... that is... giving the client the best information and knowledge we have based on our 30 years of experience and education. Design isn't just about picking colors.  That's decoration.  Design is 3-dimensional in its form and functionality and determine the best solutions to client objectives. And when clients are educated in their options, moving forward is a great deal easier. 

So when we provide our "interior education"... it becomes easier to make those  important and timely critical decisions. We strive to provide our best advice and wisdom in a personal, down-to-earth manner so as to make the best choices that are "right" for themselves and "proper" for their project. It is a logical approach and one that makes it easy for the clients to grasp and understand.

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