After some 30 years of practice, creating a variety of built environments, I am still amazed at the questions that come about as a result of being interviewed by a client. Recently, a potential client from Canada asked me a very pointed question.  'What Should I Hire You or Any Interior Designers?"  It was an easy reply and here's what I said...

I can't speak to other interior designers but what I can speak to is that after some three decades of practice, the core level of service my firm offers is this:  "We help clients make the best choices and decisions regarding their project to maximize their return on the investment."   

It's not the kind of project, how big it is or how much money is being spent.  The best designers, in my opinion, are those that educate the client on the options that are in line with the job criteria. Then they assist clients in making the decisions that are most appropriate.  It has nothing to do with style, color or fashion.  It has everything to do to ensure that the client has an environment that supports their own human and personal experience, whether that is a commercial office space or a residential environment.  

Why else would designers exists if we didn't in some way increase productivity, enjoyment and support?  Anyone can go to the Internet to purchase a sofa or a lamp but only a designer can inform, educate and optimize the client's objectives in a way that enhances the real estate investment, that ensures client comfort and makes the process simple and effective and efficient.  


That's WHAT the design process is about.  Putting together the options that makes the best of any situation.  Choosing the best choices presented.  Implementing them in ensure a timely delivery.  Keeping an eye on costs.  But it is also about the WHY of design.  We think we make clients better decision makers above everything else.  Design that enhances the human experience.  Design that makes life easy, simple, supportive and comfortable.