One of my favorite paint lines to specify is Benjamin Moore. I have others  Today it says its new 240-strong Color Stories collection not only increases options but also introduces a whole new concept in paint science by doubling the number of pigments in each formula to create full spectrum hues.  And the more depth a paint finish has the better and truer the color once it goes on a wall.  

Benjamin Moore says it's re-created the can with its new Color Stories paint line. The collection's nine palettes contain 240 hues of what the company calls full-spectrum colors, which are achieved by combining five to seven pigments rather than the usual three and omitting black and gray tints as filler. The company claims the paint is richer and the colors have more depth. Plus, the pigments being blended to create these nuanced hues have no volatile organic compounds (VOCs). Because the company makes its own colorants it can ensure that when pigments are mixed into its low-VOC paint brand, Aura, the total VOCs remain under 50 grams per liter.